Overview.

Alex’s Lemonade Stand Foundation (ALSF) is a national childhood cancer foundation dedicated to raising funds for research into new treatments and cures for all children battling cancer.

I was honored to be given the task of updating their brand. I was hired to give all of their marketing materials a facelift. I worked with the foundation for 18+ months and during that time created new visuals, messaging and templates to help improve their mission. These materials are still being used today. If you see something out and about that is ALSF related chances are I had a hand in it.